Hook Lab

One ad. 6 hooks. Same body.

Most ads lose in the first three seconds, not the offer. So every concept we make ships with several openings, each built on a different buying angle. You test them and keep the winner.

Farbeam P1 pocket flashlight

Spec ad (Outdoor & EDC gear). Every version shares the same 12-second body. Only the opening changes.

Hook A

Contrast This fits in your pocket…

Hook B

Problem call-out Still using your phone as a flashlight?

Hook C

Pattern interrupt Pitch black. *click* One click.

Hook D

Gifting / seasonal Stuck on a gift for Dad?

Hook E

Curiosity Every camper forgets one thing.

Hook F

Audience call-out If you drive at night, keep this in your glovebox.

▶ Same body in every version: car trouble, power outage, rain, product features, offer. The only thing you're testing is the hook, so the results are clean.

Longhaul braided charging cable

Spec ad (Everyday tech). Every version shares the same body. Only the opening changes.

Hook A

Humor In loving memory… gone, but never fully charged.

Hook B

Problem call-out Still taping your charger together?

Hook C

Relatable humor When your charger only reaches the floor.

Hook D

Gift / seasonal The stocking stuffer they'll actually use.

Hook E

Cost / comparison How many of these have you thrown out?

Hook F

Curiosity Why does every charger break right here?

▶ Same body in every version: plug-in, knot test, 10-ft reach, features, offer. 6 openings, 6 different angles.

How testing works

Test the hook, not your luck.

1. We write the angles

Contrast, problem, gift, use case, curiosity: each hook opens on a different reason to buy.

2. You run them side by side

Same body, same offer, same budget. Whatever wins, it won because of the first three seconds.

3. We build on the winner

Send us the results and the next batch doubles down on the angle your customers actually respond to.

Plant the idea. Watch it shine.

Send a product link and a few photos, and we'll make you a free 15-second sample ad. No call needed.

Get my free sample ad